Private Label Clothing Packaging: Labels, Hang Tags and Boxes

Private Label Clothing Packaging: Labels, Hang Tags and Boxes

Packaging is part of the customer experience. For private-label clothing, the product should arrive with the same identity and information system that the brand uses across its retail channels.

Brand labels

Choose woven or printed labels based on the garment, comfort and desired appearance. Confirm size, placement and color.

Care labels

Care labels should include the required care information for the target market and the agreed garment specification.

Hang tags and barcodes

Use hang tags for brand storytelling, pricing or product information where appropriate. Barcodes should match the buyer’s inventory system.

Retail boxes and bags

Packaging should be sized for the garment while protecting it during storage and transit. Overly large packaging can increase shipping cost.

Approve packaging with the sample

Do not wait until production is complete. Approve labels and packaging during product development so branding is part of the final production specification.

Frequently Asked Questions

What should a private-label clothing package include?

Depending on the brand, it can include brand labels, care labels, hang tags, barcodes, protective bags and retail boxes.

Can packaging be customized?

Yes. Packaging dimensions, branding and presentation can be developed around the brand and product requirements.

Should packaging be tested before production?

Yes. It is useful to confirm that the package protects the garment and fits the intended shipping and retail process.